What Is Personal Branding Photography
With everything going right now, a lot of business owners are uncertain of what the future holds for them. It’s understandable. But think about it a different way. What can you do now in order to help yourself, and your business, succeed in the future? One way is by focusing on the image that you are portraying. Take a look at your social media accounts, at the photos on your website. Do they look professional? Do they showcase your business in its best light? Are they helping you to attract your dream clients?
If not, now may be the perfect time to look into Personal Branding Photography. Personal Branding Photography is a private photoshoot that is held for a business owner and contains a mixture of shots of the owner and his/her products - this is not strictly product photography however. This allows you to have photos that capture the personality of your brand. Personal Branding Photography is different from a headshot in that it tells the story of your why (the why behind your brand and why you are unique) and is a great way to connect with your customers on a deeper level. Yes, they may recognize you by your headshot but this shows them you. This also allows us to create the emotions that are evoked when they see your pictures.
Not sure what “personal brand” means? Your personal brand is:
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what sets you apart from others in your industry
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what makes you unique
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the experience you create for your customers and followers
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how do your customers feel when they see your picture
During our planning sessions for Personal Branding Photography, we craft the entire photoshoot around your personal brand, your vibe, and the message that you want to send to the public. This allows you to end up with professional portraits of you, that convey your message, your impression and your reputation. It allows you to take an active role in the image you are presenting.
During our planning session, we focus on selecting props that will enhance your vision. We discuss scenes, ideas, locations, etc. that allow your business to shine. We even plan your outfits to coordinate with the vibe you are trying to channel. Together, we photographically create the impression you want to convey to your customers. Then once the session is over, you receive fully edited digital images, with rights, ready for you to market on business cards, websites, social media, on marketing materials on blogs, on billboards, on commercials, etc. The sky's the limit!
Not sure if Personal Branding Photography is for you? Check out this quick little chat we had with one of our recent clients, Jenny Shanks.
What is your business?
I'm a spiritual medium & mentor. I connect with our passed loved ones to provide peace and clarity to those friends & family members here on Earth. I have a huge passion for teaching and mentoring others who are wanting to deepen their spiritual practice on all levels. While mediumship is a big part of my business, I love to guide & help others find their light and shine it with the world. I've discovered when we fully step into our true self -- we love life to the fullest!
Why was this personal branding photoshoot important to your business?
I take my business very seriously. And while I LOVE what I do and you can really tell it when we meet, most of my client's first experience with me is virtual {through social media or my website}. This personal branding session with Stephanie was important to me because I wanted clients to have the ability to connect with my personality and my work the moment they landed on one of my virtual platforms. Stephanie did an amazing job capturing exactly who I am and what I have to offer.
How did this help your business?
Every time I used one of my photos from this personal branding session on my social platforms, my engagement increased substantially. I launched the marketing for my annual six-month development mastermind program with the photos from this session and it's exactly what I needed for a clean, clear, and professional marketing campaign! Stephanie did an amazing job capturing my personality, the essences of my brand, and the experience I want my audience to have the moment they connected with my website and my social platforms! She took all the ideas I had and made them a reality. She's extremely professional, makes you feel comfortable during the session and she makes it a ton of fun.
Jenny Shanks, CCH
You can learn more about Jenny and Jenny’s business by visiting her website, Facebook or Instagram.
So are you ready?
Are you ready to be seen?
Are you ready to push past your comfort zone, think outside the box and present yourself differently for your business?
Are you ready to take your business to the next level?
This is THE way to show up, everyday, with confidence in yourself and your business. This is the best way to truly showcase who you are and what you represent to the world. Let’s tell the world, you are here, you have arrived, you are ready!
Your business can’t wait another day. Let’s get started now. Contact us to schedule your free consultation and let’s take your business to new horizons.